Hello from the

Cruz - Rosso Family

The Cruz-Rosso family has dedicated over 40 years to improving the health and quality of life for thousands of families in the United States, Puerto Rico and Latin America, with a special focus on developing high-impact projects that directly benefit the most vulnerable populations, both in social and clinical  care fields. Through their company, Medholdings, they are leaders in senior care with their subsidiary, Insignia Senior Living, which is the largest senior community in Puerto Rico, with five Assisted Living Communities in the metropolitan area.

 

 

Mission

“Insignia Senior Living” provides safe and joyful environments where seniors feel loved and valued.

Vision

To bring peace of mind to the senior community and their families.​

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Integrity​

Act with honesty and ethics in all interactions, ensuring our actions reflect our principles and always work for the benefit of our residents and colleagues.

Transparency

Communicate openly and clearly, both internally and with residents’ families, fostering trust and ensuring everyone is aware of our commitment and processes.

Confidentiality​

Protect each resident’s personal and medical information, adhering to regulations and maintaining privacy in all aspects of our services.

Action oriented/Sense of Urgency​

Respond quickly and effectively to residents’ needs, maintaining a proactive and problem-solving attitude to deliver high-quality care.

Result Oriented/Responsiveness

Focus on achieving results that enhance residents’ quality of life, adjusting our responses to meet each person’s expectations and needs.

Efficiency

Encourage open and collaborative dialogue, promoting an environment where all team members and residents feel heard and valued.

Participative Communication

Encourage open and collaborative dialogue, promoting an environment where all team members and residents feel heard and valued.

Produce Happiness

Create a warm and positive atmosphere where residents and staff can find joy, contributing to a fulfilling and satisfying living experience.

Show Passion

Work with enthusiasm and dedication, demonstrating a genuine commitment in every task and in the care of our residents.

Senior Living

That makes a difference

Nursing home
Nursing home